What if we treated prevention as an investment rather than a cost?
Health promotion and disease prevention are essential for healthier societies, yet prevention budgets remain limited and often vulnerable to cuts.
In this video, one of Faces of Digital Health, Joanna Lane, Managing Director of Stichting Health ClusterNET and Invest4Health partner, talks with Tjaša Zajc in Slovenia about why we need to rethink how prevention is financed.
Drawing on the experience of Invest4Health and its eight European regional testbeds, Joanna discusses:
🔹 Why prevention needs long-term investment rather than short-term funding
🔹 What Invest4Health has learned about innovative financing models and regional differences
🔹 How public health professionals can build a stronger investment case for prevention
🔹 Why collaboration between health, finance and other sectors is essential
🔹 How prevention can create wider value for communities and local economies
The conversation also explores the role of digital health, personal responsibility and public policy in building healthier societies.
🎧 Watch the full conversation:
Thank you to Tjaša Zajc and Faces of Digital Health for this opportunity to share the experience and lessons of Invest4Health!